Top ten events affecting the future of the automot

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2016 top ten events affecting the future of the automotive industry

for the entire automotive industry, 2016 is full of unexpected situations: changes in manufacturer relations, Audi dealers jointly challenge enterprises; The combination of automobile and technology is also increasing, and a large number of new technological configurations are applied to automobiles, such as driving assistance, mobile Internet, etc., and even many countries have begun to study the laws and regulations related to automatic driving; There have also been many changes in the policies of the automobile industry. The new car Hailing policy has been introduced, and congestion charges and exhaust taxes have been put on the agenda; The marketing of car companies has also become more and more grounded, which has been spoiled by car manufacturers, and fan marketing has been paid more attention... In short, the automotive market in 2016 is full of changes, and countless changes that may become future trends are quietly beginning in 2016

On November 11, SAIC Motor Group and Volkswagen Group signed the memorandum of understanding on the "cooperation framework agreement for manufacturing and selling Audi brand products, selling imported Audi brand cars, and providing relevant mobile services in China". Both parties plan to introduce Audi brand products to SAIC Volkswagen Co., Ltd. for manufacturing and sales

as the news had leaked before the signing, on November 11, Audi dealers of China Automobile Circulation Association set up a joint meeting, and sent a letter to Audi China to inquire about the channel related matters after the joint venture between Audi and SAIC Volkswagen, and proposed that the joint venture might cause significant damage to the current Audi dealers. After several rounds of negotiation failed, Audi dealers "forced the palace" by refusing to collect the car. Finally, before December, Audi compromised, saying that it would postpone the joint venture negotiations in 2017, and would introduce FAW Audi and its existing dealers as negotiators to participate in the joint venture negotiations

although there have been cases of dealers' backwardness before, it is nothing more than the problem of reducing inventory pressure and giving more subsidies. This year, the measures taken by Audi dealers have significantly improved the status of dealers, and have reached the point where they can talk with manufacturers on an equal footing and influence manufacturers' decisions

second, a new deal of joint venture between JAC and Volkswagen is imminent

the cooperation between Audi and SAIC has undergone great changes, while the joint venture between JAC and Volkswagen has been smooth sailing. In September this year, JAC and Volkswagen signed a memorandum of understanding on cooperation and joint venture in Germany. Based on new energy vehicle products, the two sides will establish a joint venture integrating research, production and marketing to carry out all-round cooperation in the R & D, production, sales, travel plans and other fields of new energy vehicle vehicles and parts

previously, China stipulated that a foreign brand can only build cars in joint ventures with two Chinese enterprises at most. However, with the joint efforts of JAC Volkswagen, the "1+2" joint venture model may change in the field of new energy vehicles. In addition, as the largest new energy vehicle market in the world, more and more overseas brands will introduce new energy vehicles in the future, and China's independent brands will face greater and greater challenges in the field of new energy

III. independent brands push up terminal brands

in October, Geely released the fourth automobile brand under Geely Group, lynk Co, in Germany, positioning itself as a medium and high-end, global, and targeting global mainstream brands such as Volkswagen. In November, Great Wall Motors' main capital lies in life cycle. It also released its new high-end brand "wey", which is called "Wei Pai" in Chinese. Its main price range is 150000 to 200000 yuan, and its main competitor is the joint venture brand

on the other hand, some independent brands have taken another path. The gs8 under GAC motor, with a starting price of 163800 yuan, was launched at the end of October this year, and the order has exceeded 30000 vehicles. Cs95, a large and medium-sized SUV model under Chang'an, was officially unveiled at the Guangzhou auto show, and the starting price is expected to be more than 150000 yuan

while the share of self owned brand cars continues to expand, whether it is the launch of high-end brands or the release of high-end models, the prices of some self owned brand models are gradually approaching the joint venture brands, and are facing challenges from rivals. Although it is unknown when the brand power of independent brands will be completely equal to that of joint venture brands, the "high-end" road of independent brands seems inevitable

IV. Hongqi's "independent" future may be very different

while paying attention to the "high-end" of independent brands, we should not forget China's earliest high-end brand "Hongqi". During the Guangzhou auto show in November, FAW sedan announced that the company plans to transfer the fixed assets of a manufacturer related to the manufacturing of Hongqi products, which is relatively safe in Jinan, to the controlling shareholder FAW shares at a price of 428million yuan

for Hongqi, this means greater autonomy and higher status, which facilitates its access to group resources and long-term cultivation and development of Hongqi brand. For FAW car, it can also reduce the operating pressure of the company, so as to concentrate on the business of Pentium and other independent models

Hongqi is the oldest automobile brand in China and the representative of China's high-end brands. Can the red flag after independence reproduce its original glory? Can we embark on a sustainable and benign development path

v. the detailed rules for car hailing in Beijing, Shanghai and Guangzhou were issued. The local registered residence became the threshold.

in December, the car Hailing policies in Beijing, Shanghai and Guangzhou were officially issued. All three places have requirements for the registered residence of car Hailing drivers. Among them, Beijing and Shanghai require local registered residence, and Guangzhou requires car Hailing drivers to have registered residence or residence permit in this city. In addition, both Beijing, Shanghai and Guangzhou restrict the registration of vehicles to local places, and also have requirements for wheelbase and displacement

according to the data previously released by Didi, less than 3% of drivers in Shanghai have registered residence that meets the requirements. In other words, car hailing in Shanghai will be reduced by 97%. It can be predicted that in the future, the price of car Hailing will be significantly higher than today, and taking a taxi will not be as convenient as now

VI. subsidies for new energy vehicles are gradually declining.

according to the 13th five year plan, China's annual sales of new energy vehicles will reach 5million by 2020. The huge market prospect gave birth to a number of enterprises that "made a windfall" by exploiting the gap of new energy subsidies. In the past few years, unprecedented high subsidies and less strict supervision mechanisms have brought to the surface a large number of "compensation fraud"

previously, the Ministry of Finance released a list of five car companies that cheated on subsidies, including Suzhou jimxi, Suzhou Jinlong, Shenzhen Wuzhoulong, Chery Wanda Guizhou bus and Henan Shaolin bus. Subsidies involving new energy vehicles exceed 1billion yuan. In addition, there are 72 enterprises involved in illegal operations, including many mainstream autonomous vehicle enterprises

according to the national plan, China's subsidies for new energy vehicles will gradually decline in the future, and the decline rate next year should be about 20%. According to the investigation of subsidy decline and subsidy fraud, China's new energy vehicle industry will become more and more standardized, and technology research and development will become more and more mature

VII. Miss Dong is persistent in building cars. New energy vehicles pour into a large number of cross-border people.

although the financial subsidies will gradually decline, they still can't stop people who want to enter this field. In March this year, Gree Electric Appliance, led by Dong Mingzhu, announced its plan to acquire Zhuhai Yinlong. However, it was rejected at the shareholders' meeting in October. Dong Mingzhu's "dream of building a car" is still not broken. In December, she joined hands with Wanda and as a natural person to invest 3billion yuan in Zhuhai Yinlong

due to the relatively low threshold of electric vehicles, in addition to Miss Dong, the field of new energy vehicles has also welcomed many new members in recent years. In addition to vigorously developing the plastic granulator technology that utilizes renewable energy and industrial waste heat, Internet giants such as Weilai automobile and LETV have also joined in, and automobile related manufacturers such as Wanxiang and Great Wall Huaguan have put the level of dynamometers in front of and behind them, hoping to squeeze in and take a share in the early development of the industry

in the field of new energy vehicles in the future, the confrontation between new forces of cross-border vehicle manufacturing and traditional vehicle enterprises will also become a major attraction

VIII. The 7.5% subsidy of small displacement purchase tax will be retired.

from October 2015, the state began to implement the policy of halving the purchase tax of vehicles with a displacement of less than 1.6L, encouraging the purchase of small displacement vehicles and promoting energy conservation and environmental protection. The policy continued until the end of this year. In December, the state introduced a new policy. In 2017, the purchase tax on small displacement vehicles will rise to 7.5%. It is expected that by 2018, the purchase tax rate of small displacement vehicles will be the same as that of large displacement vehicles

some people in the industry have called for the continuation of the policy of halving the purchase tax to continue to promote low-carbon travel in China. With the implementation of the new purchase tax policy, it is worth looking forward to what policies China will introduce in the future to continue to promote energy conservation and emission reduction

IX. BMW's centenary release of the next centenary idea

2016 is the centenary of BMW manufacturing cars. While celebrating its centenary, BMW also announced the "next 100 years" and conceived the future of "personal travel 2030+"

in this concept, BMW believes that personal transportation in the future will have six characteristics: diversification, customization, humanization, intelligence, cleanliness and sex, and the strategic direction of BMW Group will focus on high-end personal transportation. To this end, BMW Group also released a new concept car, bmwvisionnext100, which is positioned for future transportation

before celebrating the end of a century, don't forget to look forward to the next century. From BMW's vision, people can also see some of the future of personal travel. Will the future move forward as BMW envisions

10. Where will ping an buy auto home auto media go?

in the middle of this year, Telstra Australia, China's largest automotive vertical media holding company, announced that it would sell 47.7% of the equity of auto home to Ping An group of China at a price of $1.6 billion. So far, Ping An of China has become the largest shareholder of autohome and shuffled the management

Ping An has nearly 300million online users, 150million financial customers, more than 50million auto insurance customers and offline service networks, which are the resources of Ping An in China. In the future planned by Ping An for Auto Home: in addition to the previous development direction, Ping An will also actively explore auto leasing, credit, insurance and other auto businesses by taking advantage of its rich resources and financial advantages. First, second-hand car trading and after car services

under the control of Ping An, what is the future of autohome? Where should the transformation of automotive vertical media go? This also deserves the attention of the automotive industry in the future

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